Giving Voice to Supply Chains

Lovely piece by author Dov Seidman in which he argues for the need to empower stakeholders along global supply chains. Here’s a bite:

…real sustainable change for overseas workers won’t rest upon if or when retailers sign a petition—or “how much” consumer pressure will be required to coerce companies to do so. Rather, the question is how will these companies understand and act upon the totality of their relationships—whether it’s with suppliers, employees, customers or governments—and act accordingly from both a financial and ethical perspective.

It means recognizing that we’ve moved from being connected to interconnected to morally interdependent—and operating in this environment only comes through healthy interdependencies.

Read the rest here

This video is great too.

Edward Bernays

If we want to make better stuff, we can’t only measure the material and energy impacts of current stuff. We need to understand consumer demand for stuff and how that demand has been created. If we understand, then we might be able to intervene.

Start your history lesson with the video above. It’s about Edward Bernays, the father of advertising. Nephew of Sigmund Freud, he used psychological theory to sell us all kinds of things.

From the introduction:

“Bernays was the first person to take Freud’s ideas about human beings and use them to manipulate the masses. He showed American corporations, for the first time, that they could make Americans want things they didn’t need by linking mass produced goods to their unconscious desires.”