Why is Design Thinking Useful?

Design-thinking is a popular topic among product developers and entrepreneurs. I think that’s because there are a lot of similarities in the processes that designers, developers, and entrepreneurs use. Whether we’re developing apps, services, or physical products, we’re all in the business of making new stuff and saying to a group of people, “This will solve your problem.”

Some of what you’ll read here will sound familiar. I’m a designer, so this post is phrased in a design-thinking vocabulary. But it’s a useful vocabulary for anyone, especially for folks who work with team members and users from different disciplinary backgrounds.

Design-thinking is a combination of anthropology and art. It’s anthropology because design-thinkers study how groups of humans interact with one another and how tools mediate those interactions. And it’s art because design-thinkers make stuff that other people will see and use. Artists call other people the “audience,” but design-thinkers call them “users” and more recently “co-creators.”

Design-thinking is useful in several ways:  Continue reading “Why is Design Thinking Useful?”

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