Write-storming

If you read this blog, then you know that I’m interested in techniques for harnessing collective intelligence. Why? Because the complex problems we face require participation from a diverse array of stakeholders. Why? Because diverse participation, when done right, leads to better outcomes.

If you do a lot of team work, then you know that it’s easy to fall into the pattern of letting only half of the project team dominate the majority of the conversation. So a great technique for engaging the entire team, and thus arriving at more creative results, is write-storming. What write-storming does is it carves out time and space for all team members to engage in quiet writing and reflection. The ideas that individuals generate during a write-storming session can then be drawn on for group discussion.

I’ve been doing write-storming in one form or another for years but I really like how author Leigh Thompson maps out the technique. I’ll summarize here: Write-storming sessions are short, like 5-10 minutes. In a session, team members work silently to generate a lot of ideas on their own. Each idea should be written on an individual index card in legible hand-writing – I recommend all caps. Then the cards are collected, shuffled, redistributed, and read aloud for discussion. It’s important that the ideas remain anonymous so that the team can focus on the work and not on egos. The next step is for the team to categorize the cards and flesh out the ideas that have the most potential. I recommend fleshing out an array of ideas from safe&easy ideas to wild&challenging ones.

For more on the technique, check out this piece in FastCo called “Brainstorming Doesn’t Work.” And if you like that, you’ll want to check out the book Creative Conspiracy by Leigh Thompson.

Finally, if you have effective strategies for harnessing collective intelligence, or any insights into this problem, then please share them in the comments.

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